But what of Kirk’s Prime Directive: Get Involved?  These top ten brands are still using the old marketing ways – they post, others react – how does someone have a relationship with a brand?

Is it really all about fans – or is there something more?

Inspire people
Coca-Cola
Fan count: 71 million+ 

Call for the captions
Red Bull
Fan count: 39 million+

Transport people
Converse
Fan count: 37 million+  

Product photos reimagined
Starbucks
Fan count: 35 million+  

Spread the news
PlayStation
Fan count: 34 million+  

Product hacks
Oreo
34 million+  

Make them drool
Walmart
32 million+  

Tap into celebrity power
iTunes
Fan count: 30 million+

Yep — puppies
McDonald’s
Fan count: 29 million+

Drive them to your content
BlackBerry
Fan count: 28 million+